For those who haven't heard the story, a quick recap, in early summer, I was looking for a creative outlet, to balance my corporate worklife and my Mommy homelife. I wanted something that didn't take time from my job or family but would be interesting, creative and something that would last longer than a week. A "little voice" kept telling me to blog but I honestly could not come up with a topic...nothing in my life was blog worthy. One day in June I read a Dallas Morning News article about food trucks coming in to Dallas. Having lived in Austin and being a frequent visitor back to the city, I was very familiar with food trucks and was excited about this. Over the 4th of July weekend, I was in Austin, visiting friends, sipping wine and watching tv. We flipped the channel over to Eat St. and I told my friends the news of Dallas getting food trucks. Long story short, between the wine, the talk with friends and the show's commercials, this blog was born.
I went home, set up a page and started looking for the food trucks on Facebook. At that time, there were no more than 10 trucks in the Metroplex, and a friend asked, "are you going to have enough to write about?" I naively said, "sure, my plan is to hit up a truck every 14 days, that's 2 trucks a month, it will be 5 months before I visit every truck and maybe by then some new ones will be out." Little did I know that in 5 short months there would be over 50 trucks, I would have visited less than half of them, I hit up trucks 3 - 4 times a week and have traveled to areas of the Metroplex that I didn't know existed 5 months ago.
Within two weeks of starting the blog, Pegasus News contacted me and asked if I would consider becoming a Content Partner. I agreed, thinking maybe that would take my 4 to 5 readers to 20. At some point around the same time, I also set up a Facebook and Twitter page, for the sole reason of having the truck information in a single place, it never occurred to me that others would follow me.
In mid-August, I went to the Sigel Food Truck Festival, and like everyone there was completely overwhelmed by the trucks, the attendance and the whole event. The recap for that event is still my most read post and continues to get hits every week. That post also took the blog to a level of awareness that I wasn't expecting; it was reprinted or linked to by more people and news sources than I ever could have imagined. The trucks started following me and things literally exploded for me that hot August day.
From that point on, things happened quickly, Mobile Food News asked me to write for them, the trucks started to get to know me and the followers grew. CW 33 interviewed me about the trucks and most every news source in DFW has linked to me, even the Wall Street Journal has linked to my blog, via Pegasus News. I do have to say, the highlight of all the things that this blog has brought me has to be when Eat St. named me a Silver Spoon. To have them be the inspiration for the blog and for them to not only follow me but ask my thoughts on the DFW food truck scene is more than I ever dreamed.
It has been an amazing 5 months; I have never met people who work harder and love their jobs more than the DFW food truck owners. I am honored to call many of them friends and I talk to/email/tweet with them on a daily basis, sometimes all of these in the same day. As someone who has only worked in law firms or Corporate American, I know more about customer service, food service and truck operations than I ever really wanted to and I have loved every minute of it! The passion that every single truck owner has is contagious.
2011 has been a defining year for me and all of DFW and we all have the food trucks to thank for that. I look forward to what 2012 has in store for all of us. The food is only going to get better, the passion is going to grow deeper and I intend to keep eating and writing through it all.
Happy New Year to the 2000 plus Facebook followers, 900 plus Twitter followers and scores who read the blog through RSS feeds. None of this would be possible without you. Thank you so much for all the support, it is you that keeps this blog going. Most of all, thank you to the DFW food trucks who have fed me, answered my questions, accepted my criticism and let me tag along for the ride.
As I end, please join me in a look back at the food and truck events of 2011. I look forward to seeing you at one of the trucks in 2012.
|This photo slideshow created with Smilebox|